Gainesville SEO Specialists
Isn’t It About Time You Start Dominating Your Competition?
Don’t Get Lost, Get Found
Did you know the first search result on Google gets over one-third of all clicks? And together, the top 5 results sweep away over 67% of all clicks! You can have the best product or service since the advent of sliced bread, but if people aren’t finding you you’ll never maximize your profits.
Every day millions of people are searching Google and Bing for exactly what you’re selling. Let our Gainesville SEO specialists make sure they find you, and not your competitors.
What Is SEO?
Search Engine Optimization – What Is It?
SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of free, organic, traffic to your website through the use of property design and development practices. The process involves various one-page as well as off-page techniques, as well as social signals and user experience metrics.
How Search Engines Work
When a user searches for something using one of the major search engines (Google, Bing, and Yahoo) it shows the user web pages and other content (images, videos, etc.) that it thinks the user is looking for. The search engine ranks and displays these organic search results with what it considers to be the most accurate and relevant results at the top. Unlike paid ads, there’s no payment involved.
The Importance of Ranking at the Top
Google processes over 40,000 search queries per second. On average, the first result on Google gets one-third of the clicks on desktop devices and one-quarter on mobile devices.
Why should you care?
The drop off in website traffic the further you move down the results page is essentially a cliff. You go from reeling in 33% of the clicks at position 1 all the way down to just 1% for position 10. The difference in the amount of traffic, and thus money made, between the number 1 ranking site and the number 10 ranking site is astounding.
What’s the bottom line?
The websites ranking at the top of the Google SERPs (Search Engine Results Pages) is going to make an insane amount of money. Do you want that to be you, or one of your competitors?
Optimized Local SEO Brings You More Qualified Leads Than Ever Before
Analysis and Planning
Our SEO specialists begin by analyzing your website’s current structure, link profile, and content. We then perform a comparative analysis against your top 5 competitors on Google, Yahoo, and Bing to determine where improvements should be made. Lastly, we develop a strategic plan outlining exactly how to overtake them.
Finding out what what terms your potential customers are using to search for you is half the battle. Without this information everything is merely guesswork. Once we know the actual words your prospects are searching with we can optimize your website for those specific terms, and structure your website accordingly.
The structure of your site is key in making it easy for search engines to crawl and index your site. Here we focus on creating proper title tags, description tags, and overall site structure and interlinking. Another major focus is ensuring images are optimized for speed and indexing.
Accurate and consistent NAP (Name, Address, Phone number) information across all the various platforms and directories is absolutely critical if you want to be discovered in Google’s local search results. One of the most important NAPs is your Google My Business (GMB) profile.