It’s 2020. Gone are the days of the phone book. In steps the Internet.
If you plan on staying on the map you’d better change with the times and have a darn good website. You get one chance to make a good first impression. How are you going to convince your potential clients that you provide a professional product or service when you don’t have a professional website to back you up?
Here’s the top 7 reasons why you shouldn’t cut corners when it comes to your online identity:
1. Instant Credibility
The internet has made it faster and easier than ever before for consumers to research products and services before they buy. If a consumer can’t find your website, or worse they find a cheap, hobby site, chances are they’re going to pass you up for one of your competitors. First impressions are a lasting impression. By investing in a professional website you are telling your potential customers you are serious about your business and you provide a professional product or service.
2. Increase Your Business’s Value
With a professional website, you’ll increase your business’s perceived value. Think of it as virtual real estate. This perceived value extends to more than just your customers. Have you tried getting a business loan recently? When the loan officer asks to see your website, you’d better have a professional one!
3. You’re Always Accessible
Even while you’re snuggled up in your bed sleeping, or enjoying a nice vacation, your website remains hard at work. Customers can hop on your website and research your company, find out when you’re open, purchase products, and reach out to you via email. And they can do this all 24/7/365.
4. Professional Email
One of the worst things you can do for your business is work from a free, commercial email address (e.g. Gmail, Yahoo, etc). Even if you’re a one man (or woman) show, it is paramount that you show consumers you are a professional and your business isn’t a spare time hobby. If you aren’t willing to invest in a business email account, consumers aren’t going to be willing to invest their hard earned money in your business.
5. Improve Your Customer Experience
A Frequently Asked Questions page, regularly posted articles, or an email newsletter are great ways to add significant value for your clients and customers. You can also reduce the cost of customer support by utilizing a virtual help desk, or support ticket system, so clients can contact you with questions or concerns.
6. List Accurate Business Information
You can save time answering questions on the phone by listing key business information such as your address, phone number, fax number, email address, directions, and business hours right on your website. Did you change any of this information, or add new products or services? There’s no need to wait (and pay) for new business cards or flyers to be printed. You can update it easily and immediately.
7. Your Competitors Do
I’m not usually one to jump on the “because everyone is doing it” bandwagon, but this deserves an exception. It’s a simple reality that websites have become so commonplace they are pretty much expected. A business with a professional website is almost always going to win out over one without.
Think about it like this: You are in need of a lawyer (or a doctor, or an accountant, etc). You can either contact the firm with an inviting, professional website where you can learn about the firm and their practice, or the one with only a phone number. Which do you contact?
If you’re serious about your business contact us NOW to see how we can help you take it to the next level. But don’t delay. We’d hate for you to miss out on this opportunity. We only have the capacity to work with a certain number of clients, and once it’s filled it’s filled.